|Col K getting a push|
It was a special event in DC for number 1,000, the First Lady was there and spoke about volunteering and caring for our military families. She announced the launching of “Joining Forces” a program to encourage Americans to support the troops and their families.
“…to bring Americans together to recognize, honor and take action to support military families as they serve our country and throughout their lives. The initiative aims to educate, challenge, and spark action from all sectors of society to ensure military families have the support they have earned.”
When Tom responded to my question about what he would tell readers about Veterans Day, he said we should think about what veterans have done for us. “The best way to show appreciation is by deeds, not just words”. Do one thing to get started and then the rest follows. (Need some suggestions? Here are 101 Ways to Thank a Veteran). But why the Sears corporation? Why are they involved?
He felt that companies had an obligation to help veterans but that Sears had a heritage of helping military families and with 30,000 veteran employees it was an easy connection. “What do we stand for” as a company makes veteran support for Sears important according to Tom. What does their support include? The PCS Promise for follow on employment for veterans and their families at the next place is a new effort, the Heroes at Home Wish Registry provided $4.09M in gift cards in 2010, Sears Blue Tool Crew offers a 10% military discount on tools and they have a hiring preference program for veterans. Their veteran hiring program target has been increased this year by 10%! Thank you from this veteran! Find out more at http://heroes.sears.com/entry.html.
My next interview will be with Sgt Johnny Agbi! We have the story from Tom’s perspective, now we will tell it from Johnny’s! Have a great day and remember to tell a Veteran thank you on Veterans Day!
Photo Credits: Tom Aiello Division Vice President, Public Relations, Sears Holding Corporation Sears Photo
Video Courtesy of Sears Holdings and Euro RSCG Worldwide PR