"Do You Have a Frog in your Pocket?"
Something caught my eye, increased the focus, sped up the senses a bit, made me look twice, liked what what I saw, turned to look, clicked on it, read, read more, smiled, connected the dots and they got my attention.
Recently, we had an innovative, military friendly online small business, Frog in My Pocket, place several First Class Package ads on MilitaryAvenue and I asked the owner if she could answer a few questions about her business and specifically the company's marketing strategy. Penny readily agreed to tell us more about Frog in My Pocket and her efforts to support the military community.
How do you spread the word about Frog in My Pocket? What is most effective, efficient? How about social media, twitter, pinterest, Facebook?
Frog in my Pocket takes advantage of a combination of social media, paid online advertising, and organic search term targeting, as well as focusing on offering a robust, attractive website. We have found that traditional magazine and paper advertising is not as effective in terms of cost and conversions.
Why did you post ads on MilitaryAvenue.com?
We appreciate everything that our military families do for all of us, and we wanted a place where we could help in return with a permanent discount that is available only to military families. MilitaryAvenue.com is one of the easiest and most attractive websites available for military families. Not only are there great resources for military discounts that are easily searchable, but there are also tons of resources and great information about relocation, education, travel, and even an “Answers” area where anyone can post a question relating to military life and find the answers they need from members of the military community. We appreciate the opportunity to be a part of that.
Is a military discount effective in reaching out to the military community? Do you have a large military audience? Do you anticipate a military page?
That's why we're here. We are excited about the opportunity to offer this discount to your families. Military families have some unique challenges, which can include both a limited budget and a limited ability to travel far enough to find what they need. Frog in My Box offers quality clothing, shoes and books at great value – delivered right to the door wherever possible. We will be adding military resource pages to our site, and would appreciate the opportunity to link to some of your resources.